Breaking 4
ROLE - LEAD PRODUCER
ON JUNE 26TH FAITH KIPTEGON SHOWED THE WORLD HOW TO CHASE THEIR DREAMS AGAIN.
BREAKING4 WAS A POWERFUL DEMONSTRATION OF WHAT'S POSSIBLE WHEN WE PUT THE ATHLETE AT THE CENTER - AND PUSH THE LIMITS OF HUMAN PERFORMANCE. FAITH KIPYEGON SET OUT TO RUN A SUB-4 MINUTE MILE; WHILE THE TIME ON THE CLOCK MAY NOT HAVE STARTED WITH A 3, FAITH RAN 4:06.42 - THE FASTEST EVER RECORDED MILE TIME BY A FEMALE ATHLETE.
THE LEGACY OF FAITH AND THE BREAKING PROJECT IS TO FOREVER INSPIRE THE NEXT GENERATION TO DARE TO DREAM.
PHOTOGRAPHY: MATT MORAN
DP: SEBASTIEN LORSBACH KOHLHOFF
CREATIVE DIRECTOR: BRYON PANAIA
ART DIRECTION: LUIS LIWAG, ALLISON KERST, RENEE RAMRAJ, RACHEL MASON
EXPERIENCE DESIGN: STEVE BERKAS, GABBY COOL
DESIGN: CHRISTINE SHEN
DOCUMENTARY & LIVESTREAM PRODUCTION: BOX TO BOX
PRODUCTION AGENCY: OPEN RANGE, SHOOT EUROPE, NIKE ICON STUDIOS
EXECUTIVE PRODUCER: JOHN RADAZA
PRODUCER: MYSELF, KAITLIN WARD, AVIDA JACKSON
EVENT PRODUCER: ROB ALDINGER
POST: STUDIO RM